American marketing author & Consultant
Anything worthwhile doing is worthwhile doing lousy. If it wasn’t worthwhile doing, you shouldn’t have done it at all.
Confusion is the enemy of positioning.
It may be difficult for the ego to accept, but success in life is based more on what others can do for you than on what you can do for yourself.
It is better to be a big fish in a small pond (and then increase the size of the pond) that to be a small fish in a big pond.
First rule of positioning: To win the battle for the mind, you can’t compete head-on against a company that has a strong, established position. You can go around, under or over, but head to head.
Positioning is an organised system for finding a window in the mind. Positioning is what you do to the mind of the prospect.