American marketing author & Consultant
Anything worthwhile doing is worthwhile doing lousy. If it wasn’t worthwhile doing, you shouldn’t have done it at all.
It may be difficult for the ego to accept, but success in life is based more on what others can do for you than on what you can do for yourself.
First rule of positioning: To win the battle for the mind, you can’t compete head-on against a company that has a strong, established position. You can go around, under or over, but head to head.