Philip Kotler

American marketing author & Consultant

Philip Kotler

Anything worthwhile doing is worthwhile doing lousy. If it wasn’t worthwhile doing, you shouldn’t have done it at all.

Philip Kotler

Confusion is the enemy of positioning.

Philip Kotler

It may be difficult for the ego to accept, but success in life is based more on what others can do for you than on what you can do for yourself.

Philip Kotler

It is better to be a big fish in a small pond (and then increase the size of the pond) that to be a small fish in a big pond.

Philip Kotler

First rule of positioning: To win the battle for the mind, you can’t compete head-on against a company that has a strong, established position. You can go around, under or over, but head to head.

Philip Kotler

Positioning is an organised system for finding a window in the mind. Positioning is what you do to the mind of the prospect.

Dr. Akuma Saningong
Motivationstrainer, Vortragsredner & Mentor
Jevenstedter Straße 53
22547 Hamburg

TUM = Technische Universität München

+49 (0) 40-7406-0197
+49 (0) 179-688-1446
+49 (0) 3222-649-8908
info@drsaningong.com

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